Discovering new things through play is not only fun for children but is also the most effective way for youngsters to learn.

With this in mind, the products of innovative company Kid O are thoughtfully designed with lots of opportunities to explore, learn and laugh built right in.  

The MagnaTab Freeplay is a great example of Kid O's design philosophy.  Not only is it sure to be a hit with any littlie but, it can be utilised in so many ways that it will provide hours of fun entertainment as well as being a welcomed educational tool for parents.

The idea behind this fantastic product is relatively simple... The magnetic stylus acts as a pen and the bead board becomes the paper (No more messy scraps of paper or pens accidentally left on the floor- You have to love that!)  Kids can use their unlimited imaginations to draw pictures, shapes or patterns simply by popping individual beads to the surface.  Then, just like magic they can erase their work with the tip of their finger!

The MagnaTab Freeplay can also be used as a novel educational tool for parents.  Afterall, what child would not enjoy practising their letters or numbers on this quirky board?  

Parents, relax while your littlie doodles away... The magnetic beads are fully contained within the board and cannot escape so no chance of little fingers trying to stuff them up their nostrils!  

With so many things to doodle and only needing the board and stylus to play, this compact product is great to take on holidays or for those long trips in the car/plane.  Capable of engaging and stimulating children again and again the possibilities for open-ended, creative play are limitless.

The MagnaTab Freeplay is a great gift idea that is sure to please any young child as well as their discerning parents... Afterall, any product that is powered by a child's own imagination, is fun to play, is novel in its design and can also help develop skills that will be utilised for a lifetime has to be a certain hit!

A Little About Kid O

Kid O, a deign store for children in New York, grew out of a mother's dedication to creating stimulating, aesthetic environment for her newborn son.  Inspired by modern learning theories, Kid O offers products that encourage creativity, instill independence and a desire to accomplish and, help foster a sense of self.  At Kid O, design is a way of approaching life-of working and playing, of furnishing a room, of selecting books and toys.  Lisa Mahar, Kid O's founder and owner, searched the world for products that have both a design and educational focus.  Kid O makes these items available to other parents who believe that beautiful, well-made objects are critical to stimulating children, accelerating their development and, enhancing their well-being.